Thoughts on the situation of the market leader
Since the appearance of the iPhone, Nokia is no longer really uphill. Especially in the premium segment-the smartphones-the Finns are particularly hard, they have not yet found a genuine patent recipe. The change of the operating system in the premium segment, which is aimed at the willing customers, has not really succeeded with the Nokia N900.Nokia ‘s move to the new operating system MeeGo , not even half a year later , is certainly not a confidence-building measure for future buyers of the Nokia N900. In addition, the former “star platform” of Nokia Symbian has been demoted to the beginner’ s platform As open source.
Previously, Symbian was really good and compelling, there were a variety of programs that could not be bundled in an App Store, but which enjoyed quite a satisfactory penetration in the market. However, the self-government or competence of Nokia in terms of Symbian is an abrupt end, one comes to speak on previous touchscreen devices. An initial, loveless implementation of Symbian as a touch-screen OS and a better self-assessment regarding their own innovations compared to the competitors testify to the previous misunderstanding on the part of Nokia – Symbian is currently not really coming out of the Puschen.
The Nokia 5800 , the N97 , the X6-somehow everything nothing whole and nothing half. As if Nokia had stopped in the middle of the development and did not think again. Another kind of Nokia – especially in times of cheap data – is the constant, pre-defined demand for every data connection, whether the user allows it, without the possibility to switch this switch globally. Earlier this may have been practical when data transfers were really a bit more expensive, but today? Where almost every app is still online?You can find one in Smber.Com.
The change between WLAN and mobile network is just as modestly solved-clear role models are here the iPhone and also Android, both platforms master this function without any problems. Nokia has, as mentioned above, recognized the trend and tried to counteract with new sales and marketing methods-to stop both the complete decline in sales figures, as well as gain time for a new and supposedly better run of Symbian to this platform Future successfully against the iPhone.
The first step is to offer free services such as ” Ovi Maps ” and “Comes with Music”. The latter service was not really successful, just because the terminal prices were very expensive and because the music is not DRM free. The first mentioned service appears to be on a positive echo, however, Nokia limits the use of free navigation only to relatively current and future Symbian smartphones, all other support hand platforms from own home must be in the known way for use numbers.
The second step represents the reorientation of Symbian as a real touch OS. But even here, the first designs and approaches do not look really innovative, rather copied. Not to mention the fact that offering three types of handset leaves the customer more than the choice, and the ongoing expenses for three operating systems are always higher, as opposed to concentrating on one system. The current “purchased” all-inclusive features of Nokia, ie the free services such as navigation and music, are to be referred to as short-winded, as these services are offered by other providers directly or via third parties free of charge. Thus, in the long term, there is no real advantage from Nokia more compared to current and future competitors. In addition, Nokia also lacks the solid basic offer of suitable applications in a reasonable app store and thus ultimately also the developers themselves, who could write great apps for a numerous and paying clientele. At the latest, the cat literally bites into his own tail and the possible, short-term success can not be satisfactorily expanded. It will be interesting to observe how and whether Nokia can and will free itself from this trap.
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