Sony Will Not Bet on Cheap Smartphones

The really cheap phones should no longer be in focus at Sony who now aiming higher.

Low-cost phones do not give the right Sony experience.

When the products become too cheap “Sonyness” will be lost. It said Stephen Sneeden, product marketing manager of Sony, at the just-ended CES tradeshow in Las Vegas.

-“We are ready to become a supplier of premium smartphones,” our site quoted Stephen Sneeden as saying.

The most likely is that there will in future concentrate on mid-and high-range products.

Cheap sell very

When products are sold at very low prices, most frequently sold many units, but the low price also means savings on the product, and in the end a bad user experience.

Sony, however, has over the years managed to make sensible low-cost phones, while competitor HTC rarely have harvested with their bets in this segment

HTC One V, there was not even particularly cheap, is an example of a product that in many ways was a disaster. The product was at Mobile World Congress 2012 presented, as a low-cost model in the One series that have One X in the top and One S as midrange.

When Sony’s new strategy reflected is not illuminated.

 

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