In a simple note on the blog Google, Larry Page announced that created such a large company, but so great that owns Google. To be more specific, the Alphabet, in fact, is a group of companies, as defined himself Page in text. “Of which, the biggest, of course, is Google.” But how does this work, exactly?
The new company run by Larry Page and Sergey Brin, Google’s co-founders. Now both preside over the Alphabet, with the mission to separate the Internet services of other businesses including Google owned. This huge decision will impact several areas of the company, then we will by parties.
What exactly is with Google and go to the Alphabet?
The New York Times managed to clarify the separation of services that Page leaves a little subjective in the blog post. The lists below define what is with whom, starting with Google’s own services:
- Other services aimed at internet
Now, what will become part of the Alphabet:
- Calico: a company dedicated to the environment with a focus on longevity
- Fiber: operator internet ultrafast US
- Google: after all, Google is now a kind of branch of the Alphabet
- Life Sciences: developing smart contact lenses
- Nest: that company internet of things which produced a smart thermostat (listen to Tecnocast that addresses this issue)
- Companies that take care of investments and capital funds such as Google Ventures and Google Capital, respectively
- Projects like Google X, which develops the delivery drones and autonomous cars
- Larry Page and Sergey Brin, obviously
Basically, everything that Google does on the Internet and is widely recognized remains integrated into the browser. All other businesses, like their crazy inventions and projects to improve health, quality of life and the automation of your home, now part of the Alphabet.
It is expected that any other company Google buy and not just offer a service to the web will be integrated into the Alphabet. It is also natural that this new structure mainly help the two companies to focus more on individual projects, as well as other initiatives within Google itself.
What is the origin of the name?
Many who have experience with the finance market(!) Can cash out right away, but the formation of the Alphabet is not as obvious as it seems. Of course, the original idea was based on the “collection of letters representing the language, one of the most important human innovations and Google search base,” explains Page.
However, in a broader meaning, the alpha-bet name means something like “investment bet” since alpha is “investment returns than expected” and bet is a bet of meanings. “It’s what we try to achieve” in the Alphabet, he said. Two great relationships that coincided in a simple name, but with a deep meaning. Point for those who had this idea.
Why this change was made, anyway?
Page believes that Google, long, developed several things at the same time and this separation in the development will help boost the productivity of each sector. More than that, now CEO of Alphabet also says this makes them less accommodated:
“We believe long that, over the years, companies tend to get comfortable in doing the same things, just making gradual changes. But in the technology industry, in which revolutionary ideas lead the next high growth areas, you need to get a little uncomfortable to remain relevant. “
Therefore, a major reorganization in creation can cause the so clamadas innovations are closer to the reality, especially in affiliated companies. Consequently, it is not only because of Larry Page and Sergey Brin.
Who will take the Google charge now?
With the “output” of its two main leaders (after all, both continue running Google, but at a higher level), Larry Page also announced that the company’s command is to Sundar Pichai. You probably already know some keynote: it is he who was responsible for the news of Android, at the time he held the position of Google product manager.
Sundar, who joined the company in 2004 had initial contact with Chrome and eventually gained more responsibility. In 2013, it was who took command Android, replacing Andy Rubin. Sundar did an excellent job in all services now, by the way: it is known as a natural spirit of leadership, praised by anyone who has worked with him.
In a post on Quora, Chris Beckmann, the former Google product manager, talks a bit about how Pichai had a rapid rise in the company:
“He recruited, led and maintained a great team. The team of product managers created by Sundar had a reputation of being among the best, like the reputation of software engineers with Quality Survey. He avoided making enemies. […] Sundar sailed through the policies [the company] to make your team reach success, imposing the least possible damage to other teams. “
No one better than Sundar, an understandable leader not only his team but also with others, to lead a giant employs, right? Larry Page agrees: “Sergey and I were super excited about the progress and dedication it on the company. It is clear to us and to our board that it was time for Sundar be the CEO of Google.”
Sundar has a very sensible view of the future of smartphones, by the way: “I would love it if my cell phone started screaming I was about to lose an important moment of my life and not disturb me if […] the information that he wants to spend it is less important than what I’m doing. For me, it comes down to serve users the right way and as a result, sometimes you need to go away and out of the way. ”
The job also comes with more challenges than Pichai was used: basically everything that makes money for the company is its services to the internet. As pointed out by the Wall Street Journal, Google had $ 66 billion in revenue last year, with 89% of this amount (!) Came from ads on YouTube or search. Part of this amount now will be redirected to the Alphabet.
What will Google do with their shares on the stock exchange?
The Alphabet, the stock exchange becomes a company holding: it means she owns the shares of other companies. One, of course, is Google. Larry Page explains how the actions will be managed:
“Alphabet Inc. will replace Google Inc. as a public company and all Google shares will automatically be converted into the same number of Alphabet stock, with all the same rights. The Google company will become a subsidiary of Alphabet. Our two classes of shares will continue to be traded on the Nasdaq as GOOGL and GOOG.”
With all these changes, Page believes Google enters a new chapter of his life: the birth of the Alphabet. Not much should change for the average user of Google services. But with new command, the company should now have more chance to become a more favorable environment for innovation.
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